Analysis of music videos - Florence and the machine - What kind of man

Use of camera

At the start of the video, in the car setting, there is a two shot of the man and the woman which clearly establishes a relationship which is vital to the narrative. A contrast in shots is also apparent when one shot shows the weather being bliss and nice, whereas the following shot presents the audience with a much more grim weather setting, signifying disequillibrium. Like many other narrative music videos, close ups are used throughout on the centrail character to highlight their importance.

Pace and rhythm of editing 

The first flashback is initiated by a jump cut to a shot consisting of low key lighting which not only contrasts the previous shot to show the difference but also signifies this flashback is not going to be a positive one. The flashback is also very roughly edited, on purpose, to further signify the negativity of said flashback. The pace of the video generally increases as the pace of the music does, linking them both.

Genre ingredients

Dark narratives is a big part of the Indie genre, and this video is no exception. The start of the video includes a white costume and high key lighting which tricks the audience into thinking it is going to be a positive video but the hope is quickly torn away, introducing the dark narrative. An aspect that seems to come up a lot in this genre is a change in a character. Once again we see a change in the central character of the narrative, which automatically creates a character arc that is interesting and worth watching. Something that did seem out of place however is the fact that the singer is actually playing the central character. In Indie genre videos, the performer will usually be performing in the video or make a small cameo, but not in this. Abstract movement is also included, which conforms to the idea that the Indie genre thrives on being different and unique.