Album poster analysis - Arctic Monkeys - AM

The name of the artist is Arctic Monkeys, which is quite a quirky and fun name. The 'Monkeys' part connotes mischief, relating to the idea of a 'bad boy' schematic going on within the band. The name overall is unusual and different, perfectly conforming to the genre. The lettering is best described as bold and curvy, connoting that they are a confident and well established band with a recognisable name. The curve in their logo connotes them as being quite easy going and friendly, attracting an even wider audience. None of the band is present in the poster, which further connotes that the band is well established and does not need to be seen as everyone already knows who they are. The caption 'the new album' further supports this too, as it infers that this well-known band receives a lot of attention with each new album release. The dominant image is the radio wave logo, connoting that the album will consist of smooth indie music as it once again curves like the band logo itself. The 'AM' is also in the middle of the waves, connoting that the band is at the heart of the music itself. The title of the album is 'AM' which stands for the band’s name Arctic Monkeys, again conforming to the idea that they are so beloved they can even entitle an album after themselves and sell well. It does bode a sense of being obnoxious, but this adds to the bands persona, especially the lead singer Alex Turner. Dominant colours are black and white, which could signify that this album will be a 'classic' for them. The target audience for this poster would be fans of the band as they will recognise it straight away and almost teases them with the lack of content, although the radio wave visual is also quite eye catching and would attract anyone attention.