Advert - Drafts

Advert drafts commentary:

Draft 1:

For the first poster we decided to use the image from our digipack inlay as we gained positive feedback from this and also provide continuity to our advertisement campaign. We placed the album cover on the tracks of the image as it links to our album title 'on the move'. This did not work though as it looks out of place. The text colour also did not compliment the image at all therefore we decided to try a new image.

Draft 2:

This image is a still from our music video that we found particularly effective. The lighting however lets the quality of the image down and when the album and Rough Trade logo are placed on it it makes the image hard to make out, so once again we decided against it.

Draft 3:

We felt as though our third draft is effective due to the setting being outside and 'rough', conforming to the working class nature of indie artists. It also links to the montage section of our video as their is a shot of the same setting in the same camera angle. The album cover and text compliment the image well, which was our main concern after the first two drafts.

Final draft:

Upon reflection, and looking at other products of the same nature, we found that our third draft does not look professional enough and therefore we went back to our original ideas of including the shoe, as this will help us create a link across all the products and also give our products one definitive symbol which would help to conform to the ideals of indie artists also. One mistake we made with the third draft was not including reviews or company logos, which we acknowledged and included in our final draft. Overall we are extremely pleased with the outcome due to the professional look and effective wording used, along with the clear link to the other products.

Storyboard

Here is our storyboard, which contains photos taken before production, replicating how our video should look in terms of visual shots.

Timeline

This is the timeline for our video so that we could match the timings with the video.

Our pitch

Below is our pitch, which includes our idea for our music video and explains other aspects such as where our ideas are from. 

Pitch loz ella brad from flubdub135

The Music Industry - Picking a suitable organisation to produce our band

What is the music industry?

There are two forms of institutions; major and minor institutions. Major institutions are multinational companies that have large scale awareness and are associated with well-known and successful music artists; for example Sony Music is a major institution that owns famous music labels such as Columbia records.

Minor institutions are independent music companies that partner with smaller independent record labels to help broaden their awareness in the music industry. For example, 'Boy Better Know' is a London based independent record label supporting artists such as Skepta and JME. 

Suitable organisation to produce our band - Rough Trade Records

Rough Trade Records is in a partnership with the Beggars Group which allows a further reach of artists due to multiple connections.

The company did, before its bankruptcy, own its own distribution arm which established the company as being able to grow strong whilst being independent.

The artists signed, or at one time signed, to the label are vast and mildly successful. They tend to mostly be artists that are easily grouped into the indie genre, such as British Sea Power and The Libertines. 

Rough Trade Records is an extremely suitable organisation to work with as the majority of artists signed to them conform to the conventions of the indie genre, which is the exact aim of our project. 

Our Documentary + Interview